American media giant, CBS, is launching a free wireless broadband network for Wi-Fi-enabled laptop and cell phone users in New York City.
The CBS Mobile Zone will be powered by Wi-Fi transmitters attached to CBS Outdoor billboards and select subway station entrances. In addition to this, many local businesses will be offered free Wi-Fi routers to let their customers access the CBS Mobile Zone indoors.
Users of the network will be greeted with an ad-supported homepage packed with location-specific content, including breaking news, weather reports, maps, and the ability to search for nearby restaurants, stores, and entertainment facilities. Early sponsors of the service will include Salesgenie.com and Citigroup Inc.
CBS Mobile Zone is already available in certain areas, and will be extended to cover a twenty-block footprint between Times Square and Central Park South, by the end of this month.
Souce:
http://www.teleclick.ca/2007/11/cbs-launches-free-wi-fi-in-new-york-city/